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FALL 2013
CSANews
©
is published four times a year and is Copyright
Fall 2013 by Medipac International Communications Inc.,
180 Lesmill Road, Toronto, Ontario M3B 2T5. (416)441-7000.
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Opinions expressed are those of the writers and are not necessarily
those of the CSA, Medipac International Communications Inc. or its
affiliates, their Directors, Officers, or other employees or agents.
Canadian Publications Mail Product Sales Agreement No: 40063603.
ISSN No: 1195-2393
Dr. Robert MacMillan
Willa McLean
Andrew Moore-Crispin
Rex Vogel
Ron Bellamy
Contributing Editors
Michael Coren
Jennifer Cox
Shari Darling
James Dolan
Barb & Ron Kroll
Illustrator
Bob Slack
Ron Steeves
John Foster
Nancy Hopcraft
Karen Huestis
Gerry Brissenden
James Leroux
Rick Thorpe
Michael MacKenzie
Wallace Weylie
President
First Vice-President
Second Vice-President
Treasurer
Secretary
Past President
Director
Director
Executive Director
Legal Counsel
CSA Board of Directors
Editor
CSA Editor
Vice President 
Art Director
Director of Sales
Account Manager
Director of Operations
Marketing Coordinator
Staff Photographer
J. Ross Quigley
Bob Slack
Chris Bradbury
Peter Prusa
Neville B. Levin
Fran Castricone
Paula McGovern
Kim Saunders
Doug Miller
FALL 2013 | ISSUE 88
J. Ross Quigley
Editor
Editor’s
message
I like to think that I am on top of things. I read voraciously, I watch
several news shows and Internet channels every day and I even
subscribe to in-depth alert services that advise on international
matters. Also, three of the big banks send me their analyses of
currency fluctuations and economic data predictions; various
stockbrokers are always trying to convince me to invest in their
latest “sure thing”with volumes of unending support data. Several
magazines also send me advance copies of their latest edition. The
information available in today’s world is overwhelming!
So how did I miss it?
This year, 2013, is the 500
th
anniversary of the founding of Florida.
The honour of being the first European to visit Florida is generally
attributed to Juan Ponce de Leon who named the new land
La Florida, as he arrived in April of 1513 as an emissary of King
Ferdinand of Spain. April is the celebration month of Easter and
it is known as the Festival of Flowers in Spain. Its Spanish name is
“Pascua Florida”…so now we know.
It is a little uncertain as to exactly where Ponce de Leon initially
landed; St. Augustine, Melbourne and Ponce de Leon Inlet all claim
that honour. Attracting tourists (or colonists) was important even
in those early days. The last written navigational account would
seem to place his landing close to Ponde Verda Beach, north of St.
Augustine. De Leon explored many parts of Florida as far south
as the Keys, which he named Los Martires (the Martyrs) as they
reminded him of men suffering. Perhaps it was just him suffering,
trying to find a way to theWest. He eventually made his way
through the reefs and probably landed in Port Charlotte Harbour.
Or, perhaps, it was as far north as Tampa or Pensacola. As we all
know, history is not an exact science.
If he had been successful in his search for the Fountain of Youth, we
could simply ask himwhat happened, and where, and when. There
is no historical record of Ponce de Leon actually searching for the
Fountain of Youth, but it makes for a great story.
Happy anniversary, Florida! We love you!
We acknowledge the financial support of the Government
of Canada through the Canada Periodical Fund of the
Department of Canadian Heritage.